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Market Overview


FIBREHEAT™ self heating fabrics have a wide range of applications:

Fashion Apparel

  • Outer Garments

  • Cold-weather sports spectators

  • Anyone looking to keep warmer and look great while doing it

Active Lifestyle

  • Outdoor Recreation: skiing, ice skating, running, hiking, hunting, climbing, cycling

  • Outdoor sports spectators

  • Cold-climate and cold-environment workers

  • Military

Health Needs

  • Circulatory disorder and disease sufferers including

  •  Raynaud's disease

  • Congestive Heart Failure

  • Arthritis

  • Diabetes

  • Patients in certain cancer treatments

         FIBREHEAT™ self-heating fabrics are in demand by a wide variety of markets:

          Medical FibreHeat™ Market

  • Cardiovascular Disease and heart/circulatory issues affect 125 million Americans, 49mm Europeans*

    • Raynaud’s: impacts 28 million Americans, 10 million in UK*

    • Diabetes: diagnosed in 30 million Americans, 58 million Europeans

    • Arthritis: 31 million Americans*

  • The world’s population is ageing significantly

    • By 2050 the global population 65 and older will be 16% of the total

      • It is 9% today

    • By 2050 global developed-country population 65+ will be 27% of the total

      • It is 16% today

  • Age-related illnesses and afflictions are increasing with the population

  * Possible explanations for the disparity between US and European Cardiovascular Disease levels include lifestyle and diet differences. Statistics for Europe, when not shown, are either unavailable or unreliable

       Outdoor FibreHeat™ Market

SPORTS: The US and European populations are extremely active

      • 55 million Americans, 50mm Europeans are runners*

      • 17 million Americans, 60 million Europeans ski/snowboard and climb*

      • 48 million Americans are cyclists (road, mountain and BMX)**

      • 45 million Americans are hikers**

      • Millions of cold-weather-sport spectators

    • WORK: Nearly 28 million people in Europe and the US work mostly outside

      • 7 mm Americans, 18 million Europeans work in the construction industry

      • 1.1 million Americans, 1.6 million Europeans work in law enforcement

    • MILITARY: American military cold-weather demands are resurgent

      • Renewed Russian threat to Europe

      • Renewed and expanded Arctic exploration is leading to saber-rattling

* 2017 Statista data; figures are not mutually exclusive
** European statistics are unavailable or unreliable

     Competitive Landscape

  • Competitive products:

    • Heat-generating fabrics

      • FibreHeat™ tests significantly better against competitor products

    • Intrinsically warm fabrics

      • Wools and certain synthetics

    • Battery-powered clothing

      • Various brands names and entrepreneurially-produced products

  • ​Competitive advantages of FibreheatTM products
    • No power source: no bulky batteries, chargers or embedded wires

    • FibreHeat™ significantly exceeds the performance of other fabrics

    • Strong executive team with a unique combination of textile, fashion, finance, hi-tech, and serial-entrepreneurial experience​​

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