Market Overview

FIBREHEAT™ self heating fabrics have a wide range of applications:
Fashion Apparel
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Outer Garments
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Cold-weather sports spectators
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Anyone looking to keep warmer and look great while doing it
Active Lifestyle
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Outdoor Recreation: skiing, ice skating, running, hiking, hunting, climbing, cycling
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Outdoor sports spectators
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Cold-climate and cold-environment workers
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Military
Health Needs
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Circulatory disorder and disease sufferers including
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Raynaud's disease
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Congestive Heart Failure
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Arthritis
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Diabetes
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Patients in certain cancer treatments
FIBREHEAT™ self-heating fabrics are in demand by a wide variety of markets:
Medical FibreHeat™ Market
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Cardiovascular Disease and heart/circulatory issues affect 125 million Americans, 49mm Europeans*
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Raynaud’s: impacts 28 million Americans, 10 million in UK*
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Diabetes: diagnosed in 30 million Americans, 58 million Europeans
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Arthritis: 31 million Americans*
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The world’s population is ageing significantly
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By 2050 the global population 65 and older will be 16% of the total
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It is 9% today
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By 2050 global developed-country population 65+ will be 27% of the total
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It is 16% today
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Age-related illnesses and afflictions are increasing with the population
* Possible explanations for the disparity between US and European Cardiovascular Disease levels include lifestyle and diet differences. Statistics for Europe, when not shown, are either unavailable or unreliable
Outdoor FibreHeat™ Market
SPORTS: The US and European populations are extremely active
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55 million Americans, 50mm Europeans are runners*
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17 million Americans, 60 million Europeans ski/snowboard and climb*
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48 million Americans are cyclists (road, mountain and BMX)**
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45 million Americans are hikers**
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Millions of cold-weather-sport spectators
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WORK: Nearly 28 million people in Europe and the US work mostly outside
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7 mm Americans, 18 million Europeans work in the construction industry
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1.1 million Americans, 1.6 million Europeans work in law enforcement
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MILITARY: American military cold-weather demands are resurgent
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Renewed Russian threat to Europe
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Renewed and expanded Arctic exploration is leading to saber-rattling
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* 2017 Statista data; figures are not mutually exclusive
** European statistics are unavailable or unreliable
Competitive Landscape
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Competitive products:
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Heat-generating fabrics
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FibreHeat™ tests significantly better against competitor products
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Intrinsically warm fabrics
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Wools and certain synthetics
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Battery-powered clothing
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Various brands names and entrepreneurially-produced products
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- Competitive advantages of FibreheatTM products
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No power source: no bulky batteries, chargers or embedded wires
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FibreHeat™ significantly exceeds the performance of other fabrics
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Strong executive team with a unique combination of textile, fashion, finance, hi-tech, and serial-entrepreneurial experience
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